Managing Your Prompts

Prompts are the queries you track to monitor your AI search visibility. Managing your prompts effectively is crucial for understanding how AI models respond to questions about your industry, products, or services.

What Are Prompts?

Prompts are questions or search queries that people might ask AI assistants. For example:

  • “What is the best project management tool for remote teams?”
  • “How do I optimize content for AI search engines?”
  • “Compare Notion vs. Asana for task management”

When you add a prompt to ClayHog, we monitor how different AI models respond and track whether your brand or content gets mentioned.

Adding Prompts

There are three ways to add prompts to your account:

1. Add Manually

Click “Add Prompt” and enter your query. This gives you full control over exactly what you want to track.

Best for: Specific queries you know your audience uses

2. Generate with AI

Let ClayHog’s AI suggest relevant prompts based on your brand and industry. The AI analyzes your brand information and generates prompts that are likely to be valuable.

Best for: Quick setup and discovering new tracking opportunities

How to use:

  1. Click “Add Prompt” and select “Generate with AI”
  2. Review the AI-generated suggestions
  3. Select the prompts you want to track
  4. Click “Add Selected”

You can regenerate suggestions if you want different options.

3. Generate from Keywords

Enter a list of keywords related to your business, and ClayHog will generate relevant prompts around those topics.

Best for: Expanding coverage around specific topics or products

How to use:

  1. Click “Add Prompt” and select “Generate from Keywords”
  2. Enter keywords separated by commas (e.g., “CMS, headless, content management, API”)
  3. Click “Generate Prompts”
  4. Select the prompts you want to track
  5. Click “Add Selected”

Prompt Types

ClayHog automatically classifies prompts into three types:

Organic

General queries where users are looking for information without specific brand intent.

Example: “What are the best SEO tools?”

Brand Specific

Queries that explicitly mention your brand name.

Example: “How does ClayHog compare to competitors?”

Competitor Comparison

Queries that compare your brand with competitors.

Example: “ClayHog vs. Semrush for AI search tracking”

Prompt Settings

When adding a prompt manually, you can configure:

Region

Select the geographic region for the prompt. AI models can return different results based on regional context.

Prompt Intent

Categorize the search intent:

  • Branded: Looking for your specific brand
  • Informational: Seeking general information
  • Navigational: Trying to find a specific page or resource
  • Commercial: Researching before making a purchase
  • Transactional: Ready to buy or sign up

Managing Your Prompts

Viewing Prompt Details

Click any prompt in your list to see:

  • Response history over time
  • Which AI models mention your brand
  • Sentiment analysis
  • Competitor mentions
  • Full AI-generated responses

Pausing Prompts

If you want to temporarily stop tracking a prompt without deleting it:

  1. Click the actions menu (three dots) next to the prompt
  2. Select “Pause Prompt”

Paused prompts will not generate new responses but will retain historical data.

Filtering Prompts

Use the filters at the top of the prompts page to find specific prompts:

  • Search: Find prompts by name
  • Type: Filter by Organic, Brand, or Competitor
  • Intent: Filter by search intent
  • Region: Filter by geographic region
  • Status: Show active or paused prompts

Prompt Best Practices

1. Start with Core Topics

Begin by tracking prompts around your main products, services, and value propositions.

2. Cover the Buyer Journey

Include prompts for different stages:

  • Awareness: “What is [problem]?”
  • Consideration: “How to solve [problem]?”
  • Decision: “Best [solution] for [use case]?“

3. Include Competitor Comparisons

Track prompts that compare you with major competitors to understand your relative positioning.

4. Use Natural Language

Write prompts the way real people would ask questions. AI assistants respond best to conversational queries.

5. Monitor and Adjust

Review prompt performance regularly. Remove prompts that don’t provide value and add new ones based on trending topics in your industry.

6. Balance Volume and Quality

Start with 10-20 high-quality prompts rather than hundreds of mediocre ones. You can always expand later.

Understanding Prompt Metrics

Each prompt shows key metrics:

  • Visibility: Percentage of responses mentioning your brand
  • Responses: Total number of AI responses collected
  • Sentiment: Average sentiment across all responses
  • Brands: Which brands appear in responses (you and competitors)

What Happens When You Add a Prompt?

When you add a new prompt, ClayHog:

  1. Sends the prompt to multiple AI models
  2. Collects and analyzes the responses
  3. Identifies brand mentions and citations
  4. Calculates sentiment scores
  5. Updates your dashboard metrics

This process typically takes a few minutes. You’ll see a “Generating…” status while responses are being collected.

Next Steps