What you’ll learn: What AI Agents do in ClayHog, how daily opportunities work, how agents write drafts for each channel, how approvals keep you in control, and how to set agents up so their work sounds like your brand.
An AI Agent in ClayHog is an assistant that works directly on your AI visibility data. It finds what needs attention, explains why, and does the first draft of the work, while you decide what actually ships.
Key takeaways:
- Most GEO teams have more data than time. The bottleneck is turning a dashboard into a decision
- ClayHog AI Agents scan your brand every morning and flag visibility drops, sentiment drops, competitor overtakes, citation gaps, and content decay
- Accept an opportunity and the agent starts the work, then tracks the metric before and after so you can see if it helped
- Drafts follow the rules of the channel they are written for, from LinkedIn posts to full blog articles
- The agent asks for approval before it changes anything in your account
- Agents read your brand context, so their output matches your tone, claims, and hard rules
- AI Agents are included on every plan
The Problem: Data Without Decisions
AI visibility tracking produces a lot of signal. Visibility scores per prompt and platform, sentiment, citation sources, competitor share of voice, crawler visits, shopping placements. Each one is useful. Together, they are a lot to read every day.
In practice, most teams check the dashboard once a week, notice the biggest change, and spend the rest of the meeting working out what caused it. Smaller problems, like a page slowly losing citations or a competitor creeping up on a niche prompt, go unnoticed until they are big.
An agent changes the default. Instead of you going to the data, the data comes to you with a recommendation attached.
What ClayHog AI Agents Can Do
Answer questions about your AI visibility
Ask in plain language and the agent pulls the data to answer it. Why did our visibility on “best CRM for startups” drop? Which domains cite our competitor but not us? What are people on Reddit saying about our pricing? Which pages do AI crawlers visit most?
The agent can read your prompts and AI answers, brand and Scout analytics, citations and cited pages, competitor comparisons, shopping and ad placements, AI crawler logs, YouTube citations, Reddit discussions, domain authority and backlinks, and topic research.
Flag opportunities every morning
Every morning, the agent scans your brand data and lists the opportunities worth acting on:
| Opportunity | What it means |
|---|---|
| Visibility drop | Your visibility on a prompt fell compared to the previous period |
| Sentiment drop | AI models started describing your brand less favorably |
| Competitor overtake | A competitor passed you on prompts where you used to lead |
| Citation gap | You are barely visible on a prompt where AI cites plenty of other sources |
| Content decay | One of your pages is losing AI citations compared to the weeks before |
Each opportunity shows the evidence behind it. Accept it and the agent starts the work. Dismiss it if it doesn’t matter to you. Opportunities that resolve on their own are cleared automatically.
When you accept an opportunity, ClayHog records the metric at that moment and measures it again later, so you can see whether the work moved the number. This turns “we published something” into “we published something and visibility recovered.”
If you use Workflows, accepting an opportunity can start a matching workflow, such as Visibility Recovery or Content Gap to Article, instead of starting from a chat.
Write drafts for the channel they are meant for
A common problem with AI-written marketing content is that every format comes out the same: a long post with headings, pasted into LinkedIn, X, and email alike.
ClayHog agents follow a separate set of rules for each channel:
- LinkedIn posts: hook and proof in the first two lines, one idea, one call to action, at most three hashtags
- Instagram posts: a visual description, a short caption with the hook first, and three to five hashtags
- X posts: one claim, one proof, one call to action, within 280 characters
- Emails and newsletters: a short subject line and preview text, then a focused body with one call to action
- Ads: a visual, a headline, and a description, each kept short
- Blog posts: a direct answer first, short sections, and a key takeaways list
Ask for a campaign and the agent writes a separate piece for each channel instead of copying one post everywhere. Drafts open in a side pane where you can read, edit, and save them. When a blog post is ready, ask the agent to save it to your Content library, where the Content Creator can score and optimize it.
Manage your monitoring setup
The agent can also help maintain the setup behind your tracking. It can add prompts and competitors, and create, update, duplicate, delete, and share Scouts. On the Business plan, it can create, update, and run Workflows from a description in chat.
Run on a schedule
Create custom agents with their own name, character, color, and instructions, then schedule them to run daily, weekly, or monthly. A weekly competitor brief, a monthly citation review, or a daily visibility check can arrive in your inbox without anyone asking for it.
You Stay in Control
An agent that can change your account needs guardrails. ClayHog agents ask first.
Any action that changes your data appears as a pending action in the conversation: adding prompts or competitors, creating content, creating or changing a Scout, creating or running a workflow, or saving a fact about your brand. Nothing happens until you approve it. Reject it and the agent moves on.
Reading data never needs approval, so questions and analysis stay fast.
Plan-aware by default. Agents only use the features your plan includes and stay within your monthly credit budget, so an ambitious request won’t run up a surprise bill.
Make the Agent Sound Like You
An agent is only as good as what it knows about your brand. Before it recommends work or writes a draft, the agent reads your Brand context: six records covering your company, market, offerings, audience, strategy, and execution.
The fields that matter most for agent output are:
- Tone and writing rules, so drafts sound like your team
- Approved claims and claims to avoid, so the agent doesn’t promise what legal hasn’t approved
- Never do, for topics, formats, or channels that are off the table
- Competitors and where you stand, so comparisons are framed the way you want
You don’t have to fill these in by hand. ClayHog prefills Brand context from your website, and you can add pages, PDF links, and notes as Knowledge for the agent to suggest more facts from. When you tell the agent something new in chat, such as an upcoming launch, it can save that fact to your brand context after you approve it.
The agent also remembers your personal preferences, like how long you want answers to be, separately from the brand. Read more in our guide to building a brandbook for AI search.
How to Get Started
- Fill the gaps in Brand context. Open it from the Agents area, review what was prefilled from your site, and complete the records marked with gaps
- Check today’s opportunities. Open the agent and review what it flagged. Accept one that matters and follow the work through
- Ask a real question. Start with something you would normally spend an hour on, such as “Why are we losing to our main competitor on ChatGPT?”
- Ask for a draft. Request a LinkedIn post or a short article on the topic the agent recommends and edit it in the side pane
- Schedule a brief. Create a custom agent that sends a weekly summary to your team
- Automate what repeats. On the Business plan, turn the responses you keep repeating into Workflows
AI Agents are included on every ClayHog plan. Start your free trial and see what the agent finds for your brand on day one.
Frequently Asked Questions
What is an AI Agent in ClayHog?
A ClayHog AI Agent is an assistant with access to your brand’s AI visibility data: prompts, AI answers, citations, competitors, shopping and ad placements, AI crawler logs, YouTube citations, and Reddit discussions. You can ask it questions in chat, schedule it to send briefs, or let it flag opportunities every morning and draft the fix.
What opportunities does the agent look for?
Every morning the agent scans your brand data for visibility drops, sentiment drops, competitor overtakes, citation gaps (prompts where you are barely visible but AI cites plenty of other sources), and content decay (pages that are losing AI citations). Each opportunity includes the reason it was flagged.
Can the agent change my data without asking?
No. Any action that changes your data, such as adding prompts or competitors, creating content, changing a Scout, running a workflow, or saving a brand fact, appears as a pending action that you approve or reject first.
Which plans include AI Agents?
AI Agents are included on every ClayHog plan and are funded by your monthly credits. Workflows, which let agents and teams automate multi-step responses, are included on the Business plan.
How does the agent know my brand voice?
The agent reads your Brand context before it writes: your company, market, offerings, audience, strategy, and execution rules, including tone, approved claims, claims to avoid, and things it should never do. It can also save new facts you tell it in chat, after you approve them.