Competitive Analysis

ClayHog’s competitive analysis tools help you understand how you stack up against competitors in AI search visibility.

Adding Competitors

  1. Go to Competitors
  2. Click Add Competitor
  3. Enter competitor domain or brand name
  4. Save

The number of competitors you can track depends on your plan. Check our pricing page for details.

Competitive Metrics

Share of Voice

Your percentage of total citations compared to all tracked competitors for a given set of prompts.

Head-to-Head Comparison

Compare your visibility score directly with individual competitors across:

  • All prompts
  • Specific categories
  • Individual AI models
  • Geographic regions

Citation Gap Analysis

Identify prompts where:

  • You lead: You’re cited more than competitors
  • You’re competitive: Similar citation rates
  • You lag: Competitors are cited more often
  • Opportunity gaps: Competitors are cited, but you’re not

Competitive Heatmap

Visualize competitive performance across prompts with our heatmap view:

  • Green: You’re winning
  • Yellow: Competitive parity
  • Red: Competitors are winning
  • Gray: No one is being cited

Competitive Alerts

Set up alerts to notify you when:

  • A competitor overtakes you on key prompts
  • You gain citations on competitive prompts
  • New competitors emerge in your space
  • Significant shifts in share of voice occur

Strategic Insights

Finding Opportunities

Look for:

  • High-value prompts: Where competitors have high visibility but you don’t
  • Emerging prompts: New queries where no one dominates yet
  • Weak competitor areas: Where all competitors have low visibility

Defensive Strategy

Protect your position on prompts where:

  • You currently lead
  • You have high citation rates
  • The prompt has high search volume

Content Gaps

Identify topics where competitors are cited but you have no content:

  1. Review competitor citation sources
  2. Analyze what makes their content effective
  3. Create better, more comprehensive content
  4. Track your progress

Benchmark Reports

Generate monthly benchmark reports showing:

  • Overall competitive standing
  • Month-over-month changes
  • Top competitive wins
  • Areas needing attention
  • Recommended actions

Best Practices

Don’t Just Copy

Use competitive analysis to:

  • Understand what’s working
  • Identify content gaps
  • Find unique angles
  • Differentiate your content

Focus on Your Strengths

Double down on areas where you already perform well rather than only focusing on weaknesses.

Track the Right Competitors

Choose competitors that:

  • Target the same audience
  • Compete for the same prompts
  • Are at a similar scale
  • Represent your aspirational position

Next Steps