Welcome to ClayHog Help Center

Your audience is not just using Google anymore. They are asking ChatGPT for product recommendations, using Perplexity for research, getting answers from Gemini, consulting Claude, and seeing AI-generated answers in Google AI Overviews. People are having conversations with AI instead of searching with keywords, and that means visibility works differently now.

ClayHog shows you how your brand appears in AI search and what you can do to improve it.

What you'll find in these docs

  • Get started: Create your account, add your brand, discover competitors, and set up your first prompts. You will have actionable visibility data within your first week.
  • Understand your dashboard: Learn how to read your visibility score, brand mentions, sentiment, citation data, and competitive heatmaps so you can quickly spot what matters.
  • Interpret your metrics: Once your prompts are running, you will start seeing visibility trends, position data, and sentiment patterns. This section teaches you how to turn that data into real opportunities.
  • Take action: Based on your data, learn how to optimize your content for better AI visibility, close citation gaps, and outperform competitors in AI-generated answers.

What ClayHog tracks

ClayHog monitors how your brand appears when people ask AI platforms questions about your industry. Instead of traditional search rankings, we measure three things that matter in AI search:

  • Visibility shows how often your brand gets mentioned across AI responses. Think of it like your share of voice in AI conversations. Learn more about visibility.
  • Sentiment captures whether AI models describe your brand positively, neutrally, or negatively. You can track this on a 0-100 scale over time. See how sentiment works.
  • Citations are the sources AI models reference when they mention brands. Tracking which pages get cited, and how often, is the foundation of improving your AI visibility. Explore citation tracking.

How ClayHog collects data

ClayHog runs your prompts across AI platforms like ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews on a regular schedule, then analyzes patterns over time. AI responses naturally vary day to day, so consistent tracking is key to spotting real trends.

These prompts are conversational questions like "What's the best CRM for marketing agencies under 50 people?" instead of keywords like "CRM software." This matches how people actually talk to AI tools, and gives you data that reflects real user behavior.

What you can do with ClayHog

  • Track AI visibility over time: See when and how often your brand is mentioned in relevant conversations across different AI models.
  • Monitor competitors: Understand who else appears in your space, compare share of voice, and spot when competitors gain ground. Set up competitive tracking.
  • Find citation opportunities: Discover which sources AI models trust and reference, and identify gaps where your content should be cited but is not.
  • Optimize your content: Use ClayHog's Content Creator and optimization guides to improve how AI models understand and reference your pages.
  • Track trends and make data-driven decisions: Monitor how your visibility changes daily, weekly, and monthly as AI models evolve or you adjust your strategy.

Platforms we track

  • ChatGPT by OpenAI
  • Perplexity AI search
  • Gemini by Google

Need help?

Browse the help topics in the sidebar, or contact our support team if you can't find what you're looking for. You can also request a demo if you'd like a guided walkthrough of the platform.