Understanding Your Dashboard

Your dashboard is the central hub for monitoring your AI search visibility. It provides a quick overview of how your brand performs across different AI platforms.

Key Metrics

Visibility Score

Your visibility score represents the percentage of AI responses that mention your brand when relevant prompts are queried. A higher score means your content appears more frequently in AI-generated answers.

How it’s calculated: (Number of responses mentioning your brand / Total responses) × 100

Brand Mentions

This metric shows how many times AI models have explicitly mentioned your brand name in their responses. Brand mentions indicate strong brand awareness in AI training data.

Sentiment

Sentiment measures how positively or negatively AI models discuss your brand on a scale of 0-100:

  • 85-100: Very positive sentiment
  • 65-84: Positive sentiment
  • 40-64: Neutral sentiment
  • 20-39: Negative sentiment
  • 0-19: Very negative sentiment

Total Pages Cited

The total number of unique pages cited across all AI responses in your tracked prompts. This includes citations from all domains, not just yours.

Your Pages Cited

The number of your own pages that AI models have cited when responding to queries. Track this metric to see which of your content gets the most AI visibility.

Charts and Visualizations

Brand Visibility Chart

This time-series chart shows how your visibility changes over time. Use it to spot trends and measure the impact of your content optimization efforts.

Top Cited Domains

See which domains (including yours and competitors) get cited most frequently. This helps you understand the competitive landscape and identify citation opportunities.

Your Domain Coverage

A radial chart showing what percentage of total citations come from your domain. The list below shows your top performing pages by citation count.

Brand Quadrant Chart

This chart positions brands based on their visibility and sentiment scores, helping you understand where you stand relative to competitors.

Competitor Visibility Heatmap

Visual representation of competitor performance across different prompts and time periods.

Filtering Your Data

Use the filters at the top of your dashboard to narrow down your view:

  • Date Range: Select a specific time period to analyze
  • AI Model: Filter by specific AI platforms (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews)
  • Competitor Relation: View all competitors or only direct competitors (ignored competitors never appear)

Tips for Using Your Dashboard

  1. Check daily: Monitor your dashboard regularly to catch changes early
  2. Compare time periods: Use date filters to compare performance week-over-week or month-over-month
  3. Track competitor movements: Watch for sudden changes in competitor visibility that might indicate new content or campaigns
  4. Focus on your pages: Click through to see which of your pages perform best and create similar content

Next Steps