Free GEO Audit Tool

Check how well your website can be found by AI search engines like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Get actionable recommendations to improve your AI visibility.

Crawlers

llms.txt

Schema

Tech SEO

E-E-A-T

Citability

Brand

Platforms

How the GEO audit works

A full AI search readiness report in under 30 seconds, no sign-up required

Step 01

Enter your URL

Type in any website URL. The tool fetches your homepage, robots.txt, llms.txt, and structured data in parallel.

Step 02

Instant analysis

Eight specialized analyzers run against your page, checking everything from AI crawler access to content citability.

Step 03

Actionable report

Get a detailed breakdown with scores, findings, and specific recommendations for each dimension of AI search readiness.

8 dimensions of AI search readiness

Every dimension matters for AI visibility. The audit checks each one and tells you exactly what to fix.

AI Crawler Access

Checks if AI search bots like GPTBot, ClaudeBot, and PerplexityBot can access your content through robots.txt analysis.

llms.txt Analysis

Evaluates whether you have the AI comprehension file and how well it follows the specification.

Structured Data

Validates your JSON-LD schema, detects business type, and recommends missing schema types for richer AI results.

Technical SEO

Runs 13 weighted checks including HTTPS, canonical tags, meta descriptions, security headers, and SSR detection.

E-E-A-T Signals

Detects expertise, experience, authoritativeness, and trustworthiness signals that AI models use for source quality.

AI Citability

Scores individual content passages on how easily AI can extract, quote, and attribute them as sources.

Brand Presence

Scans for social media profiles, review platforms, brand pages, and sameAs schema signals that build authority.

Platform Readiness

Computes composite readiness scores for ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

Why Generative Engine Optimization matters

AI search engines are changing how people discover brands, products, and information. Platforms like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews now generate direct answers from web content instead of showing a list of links. If your site is not optimized for these AI systems, you are invisible to a growing share of search traffic.

Generative Engine Optimization (GEO) is the practice of making your website's content accessible, understandable, and citable by AI models. It builds on traditional SEO but adds new requirements: proper AI crawler access, structured data that AI can parse, llms.txt files for machine comprehension, strong E-E-A-T signals, and content formatted so AI can extract and attribute it.

This free audit tool gives you a starting point. It checks the technical foundations of your AI search readiness and highlights the highest-impact improvements you can make today. For ongoing monitoring and deeper analysis, try ClayHog free.

Frequently asked questions

Everything you need to know about the GEO Audit Tool

What is a GEO audit?

A GEO (Generative Engine Optimization) audit analyzes how well your website is prepared to appear in AI-generated search results. Unlike traditional SEO audits that focus on Google rankings, a GEO audit checks whether AI search engines like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews can access, understand, and cite your content.

Is this tool really free?

Yes, the GEO Audit Tool is completely free with no sign-up or account required. It runs entirely on algorithmic analysis without using any AI tokens, so there is no cost to us or to you. Simply enter your URL and get a full audit report instantly.

What does the audit check?

The audit analyzes 8 dimensions: AI Crawler Access (whether AI bots can reach your pages), llms.txt (the AI comprehension file), Structured Data (JSON-LD schema completeness), Technical SEO (13 on-page checks), E-E-A-T Signals (expertise and trust indicators), AI Citability (how easily AI can extract and quote your content), Brand Presence (social and review platform signals), and Platform Readiness (per-engine composite scores for ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews).

How is the overall score calculated?

Each of the 8 audit dimensions receives a score from 0 to 100 based on weighted checks. The overall score is a composite of all dimension scores, weighted by their relative importance for AI search visibility. A score above 80 is excellent, 65-79 is good, 50-64 needs improvement, and below 50 requires urgent attention.

What is llms.txt and do I need one?

llms.txt is a proposed standard file (similar to robots.txt) that helps AI models understand your website. It provides a structured summary of your site's content, purpose, and key pages in a format optimized for large language models. While not yet universally adopted, having an llms.txt file can improve how AI search engines interpret your site.

How do I improve my AI Crawler Access score?

Check your robots.txt file to ensure you are not blocking AI crawlers like GPTBot, ClaudeBot, PerplexityBot, GoogleOther, or Bytespider. Many websites inadvertently block AI crawlers while intending to allow them. The audit report shows exactly which AI crawlers are blocked, partially blocked, or allowed.

What is the difference between a GEO audit and a traditional SEO audit?

A traditional SEO audit focuses on ranking factors for Google's organic search results, like page speed, meta tags, and backlinks. A GEO audit focuses on AI search visibility, analyzing whether AI models can access your content, understand your structured data, extract citable passages, and identify trust signals. Both are important as AI search grows alongside traditional search.

Can I use this tool to audit my competitors?

Yes. You can enter any public URL to get a full GEO audit. Many teams use this to benchmark their site against competitors and identify areas where they can gain an advantage in AI search visibility.