Competitive Analysis

ClayHog tracks every time your brand and your competitors get cited across AI platforms like ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. You'll see side-by-side comparisons of citation counts, share of voice, visibility scores, and sentiment ratings. The platform identifies citation gaps (prompts where competitors are mentioned but you're not) so you know exactly where to focus your content efforts.

Direct Competitors are brands you manually designate as your key competition. SERP competitors are any brands that appear alongside yours in AI responses, even if you don't consider them direct competitors. You can filter between these views to focus on what matters most: your core competition or the broader competitive landscape.

Citation Gap Analysis shows you the top prompts where competitors are getting cited more than your brand. For each gap, you'll see exactly which competitor is winning, by how much, and which sources they're getting cited from. Click into any gap to see the full citation breakdown (their URLs versus yours) so you can understand what content is driving their AI visibility.

Citation Share is your percentage of total citations across all tracked brands. If 100 total citations appear for your industry prompts and your brand gets 25 of them, your citation share is 25%. This metric helps you understand your market position in AI search. Are you dominating the conversation or getting drowned out by competitors?

Yes! When you drill into a citation gap or competitive comparison, you'll see every URL where competitors are getting cited: the exact domain, page title, publication date, and domain authority score. This shows you which types of content AI engines prefer and where you might need to strengthen your own presence.

All prompts are tracked daily, so your competitive analysis dashboard updates every day. You'll see trends over time: are competitors gaining ground or losing share? Are new competitors emerging? Historical charts show you exactly how the competitive landscape is shifting so you can react quickly to changes.