Generative engine optimization is no longer optional. With over 1.5 billion monthly active users across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews, AI search is where a growing share of brand discovery happens.
GEO tools help you track that visibility, understand how AI platforms talk about your brand, and create content that gets cited in AI-generated answers.
This guide compares the top GEO tools available in 2026 — including ClayHog, Peec AI, Promptwatch, Otterly, PromptMonitor, Profound, and Scrunch — covering pricing, features, platform coverage, and who each tool works best for.
How we evaluated: We compared each tool on AI platform coverage, prompt tracking capabilities, content creation features, pricing at comparable volumes, and real-world usefulness for marketing and SEO teams.
What to Look for in a GEO Tool
Before diving into the list, here are the criteria that matter most:
- AI platform coverage: Does it track ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews? Or only some of them?
- Prompt tracking: Can you monitor specific queries and see how AI responds over time?
- Citation monitoring: Does it track when AI cites your content as a source?
- Content tools: Does it help you create content, or only show you analytics?
- Competitor analysis: Can you see how competitors perform on the same prompts?
- Pricing transparency: What do you actually get at each price point?
For a deeper look at features, see our top 10 GEO features guide.
1. ClayHog
Best for: Teams that want tracking, analysis, and content creation in one platform
ClayHog covers the full GEO workflow. You add prompts, track visibility across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews, analyze competitors, and create AI-optimized content from the same dashboard.
Key strengths:
- All five major AI platforms included on every plan (no add-on fees)
- Built-in content creator with brandbook for consistent voice
- CMS integration with Storyblok (Pro and Business plans)
- Competitor heatmaps, quadrant charts, and visibility breakdowns
- Citation and source monitoring with sentiment analysis
- YouTube citation tracking
- Unlimited team seats on all plans
- Free 7-day trial with no credit card required
Pricing:
| Plan | Price | Prompts | Domains |
|---|---|---|---|
| Classic | EUR 29/mo | 25 | 1 |
| Pro | EUR 129/mo | 100 | 5 |
| Business | EUR 299/mo | 250 | 15 |
Limitations: None of note for platform coverage. All five major AI platforms are included on every plan.
ClayHog’s main advantage is that it doesn’t stop at showing you the problem. The content creator, brandbook, and CMS integration mean you can go from “we’re not visible here” to “published, optimized article” without leaving the platform.
For a detailed comparison with a direct competitor, see ClayHog vs Peec AI.
2. Peec AI
Best for: Teams that want clean analytics with Google AI Overviews tracking
Peec AI is a focused GEO analytics platform. It tracks visibility and provides insights, but leaves content creation and publishing to your existing tools.
Key strengths:
- Clean, intuitive interface
- Google AI Overviews tracking included on all plans
- Source-level attribution showing which content influences AI answers
- Regional visibility benchmarking
- Optional add-ons for Claude, AI Mode, and Gemini
Pricing:
| Plan | Price | Prompts |
|---|---|---|
| Starter | EUR 89/mo | 25 |
| Pro | EUR 199/mo | 100 |
Limitations: No content creation tools. No CMS integration. No free trial. Gemini is a paid add-on, not included by default.
Peec AI is a solid choice if your team already has a content workflow and primarily needs visibility monitoring with a straightforward interface.
3. Promptwatch
Best for: Teams that want an end-to-end platform with the widest AI model coverage
Promptwatch covers monitoring, crawler logs, content generation, and optimization tools. It tracks the broadest set of AI models, including ChatGPT, Claude, Perplexity, Gemini, Meta Llama, DeepSeek, and Grok.
Key strengths:
- Widest AI model coverage (7+ models including DeepSeek and Grok)
- Crawler logs showing why your content is or isn’t being recommended
- AI-powered content generation and technical optimization tools
- Visitor analytics for AI traffic attribution
- Free tools available (AI SEO audit, brand visibility reports, LLMs.txt generator)
- Used by 5,700+ brands and agencies
Pricing:
| Plan | Price | Prompts | Websites | Articles |
|---|---|---|---|---|
| Essential | $99/mo | 50 | 1 | 5/mo |
| Professional | $249/mo | 150 | 2 | 15/mo |
| Business | $579/mo | 350 | 5 | 30/mo |
Limitations: Higher entry price than ClayHog or PromptMonitor. No free trial listed on the website. The feature set is extensive, which means a steeper learning curve for smaller teams.
4. Otterly.ai
Best for: Agencies and teams that need multi-engine monitoring with strong reporting
Otterly tracks brand visibility across ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, and Gemini. Strong focus on shareable reporting and brand-level analytics.
Key strengths:
- Tracks 5 AI platforms including Google AI Overviews and Microsoft Copilot
- Search prompt research tool that converts keywords and URLs into AI prompts
- Brand Visibility Index KPI for trending over time
- Link citation analysis showing which domains get cited
- Weekly sentiment tracking
- Unlimited brand reports and team members on all plans
- Multi-country support (50+ countries)
Pricing:
| Plan | Price | Prompts |
|---|---|---|
| Lite | $29/mo | 15 |
| Standard | $189/mo | 100 |
| Premium | $489/mo | 400 |
Additional prompts can be added at $99 per 100. Annual plans save 15%.
Limitations: The Lite plan at $29/mo only includes 15 prompts, which is low for serious GEO work. No built-in content creation tools. Pricing jumps steeply from Lite to Standard.
5. PromptMonitor
Best for: Teams wanting affordable AI visibility tracking with privacy-first analytics
PromptMonitor offers core GEO monitoring at an accessible price point. It tracks visibility across ChatGPT, Claude, Perplexity, and Gemini, and includes a privacy-first web analytics tool.
Key strengths:
- Tracks ChatGPT, Claude, Perplexity, and Gemini
- Monitors when AI platforms visit your website (crawler detection)
- Publisher contact extraction for outreach campaigns
- Built-in SEO metrics to decide between outreach and content creation
- GDPR-compliant privacy-first analytics
- Free 7-day trial available
- Used by 1,450+ companies
Pricing: Starting at $29/mo with a 7-day free trial.
Limitations: Newer platform with a smaller feature set compared to Promptwatch or ClayHog. No built-in content creator. Less depth in competitor analysis and visualization tools.
6. Profound (getprofound.ai)
Best for: Enterprise teams with large prompt volumes
Profound positions itself as an enterprise GEO platform with extensive prompt tracking and multi-market analytics capabilities.
Key strengths:
- Large-scale prompt monitoring
- Enterprise-grade reporting
- Multi-market tracking
- API access for custom integrations
Pricing: Enterprise pricing, contact for details.
Limitations: Not designed for smaller teams. Pricing starts higher than most alternatives. Less accessible for teams just getting started with GEO.
7. Scrunch AI
Best for: Teams focused on AI search analytics and brand monitoring
Scrunch provides AI search monitoring with a focus on how brands appear across large language model outputs.
Key strengths:
- Brand mention tracking across AI platforms
- Sentiment analysis of AI-generated mentions
- Competitive positioning insights
- Automated alerting for brand mention changes
Pricing: Tiered plans available. Check their website for current pricing.
Limitations: More focused on monitoring than optimization. Limited content creation features.
Comparison Table
| Tool | Starting Price | ChatGPT | Perplexity | Gemini | Claude | AIO | Content Creation | Free Trial |
|---|---|---|---|---|---|---|---|---|
| ClayHog | EUR 29/mo | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Peec AI | EUR 89/mo | Yes | Yes | Add-on | Add-on | Yes | No | No |
| Promptwatch | $99/mo | Yes | Yes | Yes | Yes | No | Yes | No |
| Otterly.ai | $29/mo | Yes | Yes | Yes | No | Yes | No | No |
| PromptMonitor | $29/mo | Yes | Yes | Yes | Yes | No | No | Yes |
| Profound | Enterprise | Yes | Yes | Yes | Varies | Yes | No | No |
| Scrunch AI | Tiered | Yes | Yes | Varies | Varies | No | No | Varies |
How to Choose the Right GEO Tool
If you need the full workflow (tracking + content creation + CMS publishing): ClayHog covers insight to published content in one platform at the lowest entry price.
If you want the widest AI model coverage: Promptwatch tracks 7+ models including DeepSeek and Grok, though at a higher price point.
If you need focused analytics with AIO tracking: Peec AI delivers clean visibility data with Google AI Overviews included. Otterly also tracks AIO alongside Copilot.
If you’re an agency managing multiple clients: ClayHog and Otterly are both built for multi-brand management. ClayHog adds content tools, Otterly adds multi-country reporting.
If you’re just getting started on a budget: PromptMonitor and ClayHog both start at $29/mo with free trials, making them the most accessible entry points.
If you’re enterprise-scale: Profound and Promptwatch Business both handle large prompt volumes with custom support.
The Bottom Line
The GEO tool market is maturing fast. A year ago, most of these platforms didn’t exist. Today, the choice comes down to whether you need analytics only or a platform that also helps you act on those insights.
For most marketing and SEO teams, the ability to go from tracking a visibility gap to publishing optimized content without switching tools saves significant time and produces better results.
Whatever you choose, the important thing is to start tracking now. AI search visibility is compounding: brands that build presence early will be harder to displace later.
Try ClayHog free for 7 days. Add your first prompts in minutes and see how AI platforms talk about your brand. No credit card required. Start your free trial.