# ClayHog - AI Search Visibility, GEO & AI Agents Platform > ClayHog helps brands track what AI says about them and fix what it gets wrong. Monitor visibility across ChatGPT, Gemini, Perplexity, Claude, and AI Overviews. Deploy AI agents to automate monitoring, surface gaps, and create content. Website: https://www.clayhog.com App: https://app.clayhog.com Industry: AI Search Optimization, Marketing Technology, SaaS --- ## About ClayHog ClayHog is a Generative Engine Optimization (GEO) platform that tracks how AI models see, mention, and recommend your brand. As traditional search traffic shifts to AI-powered platforms, ClayHog provides the tools to maintain and grow your brand's visibility in this new landscape. ClayHog is 100% remote and bootstrapped. No VCs. No investor roadmaps. Just a team obsessed with helping brands win in AI search. Founded by Nikola Milasinovic. The platform was built because traditional SEO tools are designed for Google, but AI search is fundamentally different. ClayHog closes the full circle: track your AI visibility, optimize your content strategy with AI-powered recommendations, and publish directly through integrations with headless CMS platforms. From insight to action, all in one workflow. Gartner predicts a 50% decline in traditional search traffic by 2028 as users shift to AI platforms. ClayHog helps brands prepare for this shift. --- ## Pricing ClayHog offers a free trial with no credit card required. - Classic Plan: EUR 29/month - 25 prompts, 1 tracked domain, ChatGPT + Perplexity + Gemini, 2 articles/month content creation, unlimited team seats - Pro Plan: EUR 129/month - 100 prompts, 5 tracked domains, ChatGPT + Perplexity + Gemini, 6 articles/month content creation, Storyblok CMS integration, unlimited team seats - Business Plan: EUR 299/month - 500 prompts, 15 tracked domains, ChatGPT + Perplexity + Gemini + Claude, 10 articles/month content creation, full CMS integrations, unlimited team seats - Enterprise: Custom pricing with dedicated support, advanced features, white-labeling, API access, and custom integrations Annual billing saves 17%. ### Pricing FAQ Q: Is there a free trial? A: Yes. ClayHog offers a free trial with no credit card required. You can start monitoring your AI search visibility immediately and upgrade when you're ready. Q: Can I change plans later? A: Yes. You can upgrade or downgrade your plan at any time. Changes take effect immediately with prorated charges. Q: What AI platforms do you monitor? A: ClayHog monitors ChatGPT, Gemini, and Perplexity. We continuously add support for new AI search platforms. Q: Do you offer refunds? A: We do not offer refunds. You can cancel your subscription at any time, and your access continues until the end of your current billing period. Q: Is there an enterprise plan? A: Yes. Custom enterprise plans with dedicated support, advanced features, white-labeling, API access, and custom integrations. Contact us for a personalized quote. --- ## Core Features ### Prompt Tracking URL: /features/prompt-tracking Monitor specific prompts and queries across all AI platforms. Track how AI models respond to questions about your brand, products, and industry. Add prompts manually, bulk import from SEO keywords, or use AI to generate suggestions. Includes competitor prompt analysis and prompt performance scoring. ### Content Creator URL: /features/content-creation Generate and optimize GEO-friendly content with AI. Create content that ranks in AI search results with built-in quality scoring, E-A-T analysis, and voice search optimization. Generate articles directly from tracked prompts using real citations. Includes brandbook integration for consistent brand voice and CMS publishing. ### Competitor Monitoring URL: /features/competitor-analysis Track how AI platforms mention your competitors. See side-by-side comparisons of citation counts, share of voice, visibility scores, and sentiment ratings. Includes heatmaps, quadrant charts, visibility breakdowns, and citation gap analysis to identify where competitors outperform you. ### Brand Visibility Score URL: /features/brand-visibility Measure how often your brand appears in AI-generated responses. Track visibility trends over time and benchmark against competitors. Real-time visibility tracking with historical trend analysis and competitive benchmarking. ClayHog provides comprehensive AI brand visibility tools covering ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. ### AI Overview Tracking URL: /features/ai-overview-tracking Monitor how Google AI Overviews mention your brand in search results. Track citations, visibility scores, and competitor positioning in AI-generated search summaries. The most comprehensive AI overviews tracker for brands. Includes citation source analysis, sentiment tracking, and daily data updates for all AI Overview responses. ### Citation Tracking Monitor when and how AI platforms cite your content as a source. Understand which content drives the most citations. Source attribution tracking with citation frequency metrics and content performance insights. ### Content Recommendations Get AI-powered suggestions for improving your content's citability and visibility in AI search results. Content gap identification, optimization recommendations, and citation-worthy content ideas. ### AI Search Agents Create custom AI agents that monitor your brand's visibility on a schedule you set. Each agent runs independently with its own instructions, personality, and reporting cadence. Agents can track brand visibility, run competitor analysis, surface citation gaps, generate content recommendations, and deliver scheduled briefs. Seven agent characters (Hogbert, Boxy, Sparky, Globby, Boo, Sneaky, Ticker) with configurable colors, verbosity levels (concise/balanced/detailed), and scheduling (daily/weekly/monthly). Pre-built agent ideas across Strategy, Visibility, Content, Competitors, Citations, Outreach, and Research categories. ### Multi-Platform Analytics Track your presence across ChatGPT (830M+ weekly users), Perplexity (20M+ monthly users), and Gemini (640M+ monthly users) in one unified dashboard. Platform comparison reports and unified analytics. ### Sentiment Analysis Understand how AI platforms describe your brand. Monitor sentiment trends (positive, neutral, negative) and identify potential reputation issues early. Alert on negative mentions. ### Daily Data Refresh AI search data is updated daily to ensure the most current insights on brand visibility. Automated daily updates with historical data retention and trend spotting. ### Multi-Language Support Monitor brand visibility across different languages and regions. Multiple language tracking with regional segmentation and global visibility insights. ### CMS Integrations Connect ClayHog with CMS platforms. Generate AI-optimized content and publish directly to Storyblok, Contentful, and more with automatic field mapping. Direct CMS publishing with multi-platform support. ### Domain Authorities Look up SEO metrics for any domain including domain rank, backlinks, and organic traffic. Domain rank analysis, backlink tracking, and organic traffic insights. ### API Access (Coming Soon) Integrate ClayHog data into existing workflows with a comprehensive RESTful API. Custom integrations and export capabilities. ### Reports (Coming Soon) Schedule and share automated reports with your team. Custom report templates, scheduled delivery, and CSV/PDF export. ### Real-Time Alerts (Coming Soon) Get instant notifications when visibility changes, competitors are mentioned, or new citations appear. Custom alert rules with email and Slack notifications. --- ## Solutions ### ClayHog for Agencies URL: /solutions/agencies Manage AI search visibility for all your clients from one platform. Track brand mentions, citations, and sentiment across ChatGPT, Perplexity, and Gemini. Key features for agencies: - Multi-client management from a single dashboard - Client reporting with data export in multiple formats - Competitive intelligence with real-time gap identification - Content recommendations for each client - Scalable prompt tracking across thousands of prompts - Team collaboration with access controls - Support for up to 15 domains on Business plan Agency FAQ: Q: How does ClayHog help agencies manage multiple clients? A: Centralized dashboard to manage all clients from one account. Switch between client accounts instantly, track performance across your entire portfolio, and generate professional reports. Q: Can I white-label ClayHog reports? A: Yes. Export data in multiple formats that you can brand with your agency's identity. Generate CSV, PDF, and presentation-ready reports. Q: How many clients can I manage? A: Unlimited clients depending on your subscription tier. Contact us for custom enterprise solutions for larger agencies. ### ClayHog for SEO Teams URL: /solutions/seo-teams Expand your SEO strategy to AI search. Track visibility across ChatGPT, Perplexity, and Gemini. Monitor prompts, citations, and rankings in AI-generated responses. Key features for SEO teams: - Prompt tracking across all AI platforms - Visibility scoring with competitive benchmarking - Citation monitoring showing which pages drive citations - Competitor analysis with gap identification - Content optimization recommendations - Multi-platform analytics in one dashboard SEO Team FAQ: Q: What is Generative Engine Optimization (GEO)? A: GEO is the practice of optimizing content and brand presence to appear prominently in AI-generated responses from platforms like ChatGPT, Gemini, and Perplexity. It is the next evolution of SEO for the AI search era. Q: Can I track prompt rankings like traditional keyword rankings? A: Yes. Monitor specific prompts across all AI platforms. Track how AI models respond to searches about your brand and industry, and measure visibility trends over time. Q: How does AI search differ from traditional SEO? A: Unlike traditional SEO where users see a list of links, AI search provides direct answers with citations. ClayHog helps optimize for both visibility in AI responses and getting cited as a trusted source. ### ClayHog for Marketing Teams URL: /solutions/marketing-teams Monitor and improve your brand's presence in AI search. Track how ChatGPT, Perplexity, and Gemini talk about your brand. Sentiment analysis, competitor tracking, and more. Key features for marketing teams: - Brand visibility tracking across AI platforms - Sentiment analysis (tone and confidence tracking) - Competitor monitoring with messaging gap identification - Brand mention tracking with alerts - Share of voice measurement vs competitors - Campaign impact tracking (before and after metrics) Marketing Team FAQ: Q: How does ClayHog track brand sentiment across AI platforms? A: Analyzes how AI platforms describe your brand by monitoring tone, confidence levels, and context in AI-generated responses. Real-time sentiment tracking with positive, neutral, and negative classifications. Q: Can I track competitors' AI visibility? A: Yes. Monitor how AI platforms position your competitors. Track brand mentions, share of voice, and sentiment to identify messaging gaps and opportunities. Q: How often is the data updated? A: AI search visibility data is refreshed daily. Q: What metrics can marketing teams track? A: Brand visibility score, sentiment analysis, share of voice, brand mention frequency, competitor positioning, campaign impact, and citation tracking. --- ## Educational Resources: Learn GEO ### What is GEO (Generative Engine Optimization)? URL: /learn/what-is-geo Generative Engine Optimization (GEO) is the practice of optimizing content, websites, and digital presence to appear prominently in AI-generated responses from large language models (LLMs) and AI search platforms including ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and Microsoft Copilot. Why GEO matters in 2026: - ChatGPT alone has 830 million weekly active users - Google AI Overviews reaches over 1 billion daily searches - Gartner predicts a 50% decline in traditional search engine traffic by 2028 - AI platforms are becoming the primary way consumers discover brands Key GEO ranking factors: 1. Content Authority - Trustworthiness and expertise of the source 2. Relevance - How well content matches user queries 3. Recency - Freshness of information 4. Structure - Clear, well-organized content AI can parse 5. Citations - Quality and quantity of external links 6. Entity Recognition - Clear brand and topic associations 7. Depth - Comprehensive coverage of topics GEO optimization strategies: 1. Create answer-focused content 2. Build topic authority 3. Optimize for citations 4. Monitor AI visibility Measuring GEO success: Brand Visibility Score, Citation Rate, Share of Voice, Sentiment Analysis, AI Referral Traffic. ### GEO vs SEO: Understanding the Difference URL: /learn/geo-vs-seo SEO optimizes for traditional search engines like Google and Bing. GEO optimizes for AI-powered platforms like ChatGPT, Perplexity, and Google AI Overviews. In 2026, you need both. Key differences: - SEO targets Google/Bing (8.5B daily searches). GEO targets ChatGPT/Perplexity/Gemini (1.5B+ weekly interactions). - SEO produces lists of blue links. GEO produces conversational AI-generated responses. - SEO primary goal: rank on first page. GEO primary goal: get cited/mentioned in AI responses. - SEO key factors: backlinks, keywords, page speed. GEO key factors: authority, recency, structure, citability. - SEO measures: rankings, CTR, organic traffic. GEO measures: citation rate, brand visibility, share of voice. Building an integrated SEO + GEO strategy: 1. Audit current performance across both traditional rankings and AI visibility 2. Create dual-purpose content for both search engines and AI citation 3. Build authority signals (strong backlinks help both) 4. Monitor both channels (Google Search Console + ClayHog) 5. Optimize for freshness (AI models heavily favor recent content) ### Major AI Search Platforms in 2026 URL: /learn/ai-search-platforms ChatGPT: OpenAI, 830M+ weekly active users. Most popular AI platform globally. Web browsing with source citations. Google AI Overviews: Google, 1B+ daily search impressions. AI-generated summaries at top of Google search results. Perplexity: Perplexity AI, 20M monthly active users. Research-focused with inline numbered citations. Gemini: Google, 640M monthly active users. Deeply integrated into Android and Google Workspace. Microsoft Copilot: Microsoft, 400M+ users through Windows/Edge. Strong in enterprise and B2B. Claude: Anthropic, growing user base. Known for nuanced understanding and long-form content analysis. ### Citation Rate Optimization URL: /learn/citation-rate-optimization Citation rate is the frequency with which AI platforms cite your content as a source. High citation rates drive referral traffic, build authority, and establish your brand as a trusted source. How AI platforms decide what to cite: 1. Authority and trustworthiness (domain authority, credentials, accuracy) 2. Relevance to query (semantic relevance, not just keywords) 3. Content freshness (recent content heavily favored) 4. Data and evidence quality (statistics, research, expert quotes) 5. Content structure and clarity (headings, bullet points, tables) Content types with highest citation rates: Original research (highest), statistical data (high), expert interviews (medium-high), comprehensive guides (medium-high). Step-by-step optimization: 1. Create citation-worthy content (original research, proprietary data, expert interviews) 2. Optimize content structure (clear headings, bullet points, data tables) 3. Implement technical SEO for AI (allow AI crawlers, structured data, publication dates) 4. Build authority signals (author credentials, backlinks, regular updates) 5. Monitor and iterate (track citations with ClayHog, analyze what works) ### E-E-A-T for AI Search URL: /learn/eeat-ai-search E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Originally Google's quality framework, it has become critical for AI search platforms when deciding which sources to cite. The four pillars: 1. Experience - First-hand, direct knowledge of the topic 2. Expertise - Demonstrated mastery, credentials, and depth 3. Authoritativeness - Industry recognition, backlinks, media coverage 4. Trustworthiness - HTTPS, contact info, source citations, privacy policies Unlike traditional SEO where E-E-A-T is one of many factors, AI platforms make binary decisions: cite or don't cite. Strong E-E-A-T is often the deciding factor. ### Prompt Engineering for GEO URL: /learn/prompt-engineering-geo Prompt engineering for GEO is the practice of discovering, analyzing, and optimizing for the specific questions users ask AI platforms. It is the AI search equivalent of keyword research. Types of prompts to target: - Brand prompts (high priority): Queries mentioning your brand name - Category prompts (medium-high): Questions about your product category - Problem/solution prompts (medium): Questions about problems your product solves - Comparison prompts (medium): Direct comparisons between solutions - Educational prompts (long-term): General industry questions How to discover high-value prompts: 1. Manual research in AI platforms 2. Customer research and support data 3. Traditional keyword research adapted to natural questions 4. Competitor analysis 5. GEO tracking tools like ClayHog ### GEO and AI Search Glossary URL: /learn/geo-glossary Key terms: AI Search, Brand Visibility Score, Citation Rate, GEO (Generative Engine Optimization), LLM (Large Language Model), RAG (Retrieval-Augmented Generation), Share of Voice, Prompt, AI Overviews, Topical Authority, Zero-Click Search, Hallucination, E-E-A-T, Semantic Search, Citation Velocity, Prompt Engineering, Content Clusters, AI Crawler, Context Window. --- ## Blog: ClayHog Journal ### ClayHog vs Peec AI: Which GEO Tool Is Better in 2026? URL: /blog/clayhog-vs-peec-ai ClayHog and Peec AI compared on pricing, features, AI platform coverage, and content tools. ClayHog starts at EUR 29/mo for 25 prompts with all AI platforms included. Peec AI starts at EUR 89/mo. ClayHog includes built-in content creation and CMS integration. Peec AI focuses on analytics only. Both include unlimited team seats. ClayHog offers a free trial; Peec AI does not. ClayHog is a full GEO workflow tool (track, analyze, create, publish). Peec AI is a focused analytics platform. ### Top 10 GEO Features Every Marketing Team Needs in 2026 URL: /blog/top-10-geo-features-marketing-teams-2026 The 10 most important GEO features every marketing team should look for in an AI search optimization platform in 2026. ### How Regional Targeting Impacts AI Search Visibility URL: /blog/regional-targeting-ai-search-visibility How AI search results vary by region and language, and how to track and optimize your brand's visibility across markets. ### Why Multi-Brand GEO Tracking Matters for Agencies URL: /blog/multi-brand-geo-tracking-agencies How agencies can manage AI search visibility across multiple client brands from a single GEO platform. ### How to Use Topic Research to Find GEO Opportunities URL: /blog/how-to-use-topic-research-for-geo How to use topic research to discover high-value prompts, content gaps, and AI search opportunities for your GEO strategy. ### How to Track Your Brand on YouTube with AI Search Tools URL: /blog/how-to-track-brand-youtube-ai-search How YouTube content appears in AI search results and how to monitor your video presence for AI citations. ### How to Build a Brandbook for AI Search Consistency URL: /blog/how-to-build-brandbook-ai-search How to create a brandbook that keeps your brand voice consistent across all AI-optimized content and GEO workflows. ### How E-E-A-T Signals Affect Your AI Citation Rate URL: /blog/how-eat-signals-affect-ai-citation-rate How E-E-A-T signals influence whether AI models cite your content, and practical ways to strengthen them for GEO. ### A Beginner's Guide to Source Gap Analysis in AI Search URL: /blog/beginners-guide-source-gap-analysis What source gap analysis is, why it matters for GEO, and how to find the content gaps that stop AI from citing your brand. ### A Beginner's Guide to Domain Signals and AI Citations URL: /blog/beginners-guide-domain-signals-ai-citations How domain authority, backlinks, and trust signals determine whether AI models like ChatGPT and Perplexity cite your content. ### How to Get Your Brand Mentioned in AI Answers (10 Actionable Steps) URL: /blog/how-to-get-brand-mentioned-in-ai-answers A practical, step-by-step guide to getting your brand mentioned in ChatGPT, Perplexity, and Gemini. Covers technical setup, content strategy, Reddit, YouTube, PR, and ongoing tracking. ### 7 Best GEO Tools for AI Search Visibility in 2026 URL: /blog/best-geo-tools-2026 A hands-on comparison of the best generative engine optimization tools in 2026. Covers ClayHog, Peec AI, Promptwatch, Otterly, PromptMonitor, Profound, and Scrunch with pricing, features, and platform coverage. ### Looking for a Peec AI Alternative? Here's Why Teams Switch to ClayHog URL: /blog/peec-ai-alternative Why teams switch from Peec AI to ClayHog. Compares pricing, features, content creation tools, and platform coverage. ### ClayHog vs Semrush for AI Visibility: Which One Is Worth the Cost? URL: /blog/clayhog-vs-semrush ClayHog vs Semrush AI Visibility Toolkit compared on pricing, features, platform coverage, and content tools. A purpose-built GEO platform at EUR 29/mo vs. an add-on that requires a $140+/mo SEO subscription. ClayHog includes content creation, CMS integration, and unlimited team seats. Semrush requires a base SEO subscription ($139.95+/mo) plus the AI Visibility add-on ($99/mo). ### Looking for a Semrush Alternative for AI Search Tracking? Here's Why Teams Choose ClayHog URL: /blog/semrush-alternative Semrush AI Visibility costs $99/mo on top of a $140+/mo SEO subscription. ClayHog starts at EUR 29/mo with content creation included. Most teams keep Semrush for traditional SEO and use ClayHog for dedicated GEO work. ### Still Tracking AI Visibility Manually? Here's Why Teams Automate with ClayHog URL: /blog/manual-ai-monitoring-alternative Manual AI search monitoring wastes hours, misses data, and cannot scale. ClayHog automates prompt tracking, competitor analysis, and content creation starting at EUR 29/mo. Teams report saving 5-10 hours per week by switching from spreadsheets. ### Google-Agent Is Here: What It Means for Your AI Search Visibility URL: /blog/google-agent-ai-search-visibility Google launched Google-Agent, an AI agent that browses the web on behalf of users. Unlike Googlebot which crawls for indexing, Google-Agent is user-triggered. Covers what Google-Agent is, how it differs from Googlebot, how it changes AI search, and what your GEO strategy needs to account for. ### The SEO Team's Guide to Generative Engine Optimization (GEO) URL: /blog/seo-teams-guide-to-geo How SEO teams can extend their skills to generative engine optimization. Covers the overlap between SEO and GEO, and practical steps to start. ### 7 GEO Mistakes That Are Killing Your AI Citation Rate URL: /blog/geo-mistakes-killing-ai-citation-rate The most common GEO mistakes that prevent brands from getting cited by ChatGPT, Perplexity, and Gemini. Covers blocking AI crawlers, tracking only branded prompts, burying answers, ignoring domain authority, not updating content, ignoring sentiment, and not tracking competitors. ### 5 Ways to Improve Your Brand Visibility Score in 30 Days URL: /blog/improve-brand-visibility-score-30-days Actionable tactics to increase your AI search visibility score across ChatGPT, Perplexity, and Gemini in 30 days. Covers prompt expansion, content optimization, source gap outreach, link building, and content refreshing. --- ## Free Tools ### GEO Audit Tool URL: /tools/geo-audit Free tool to check how well your website can be found by AI search engines. Scores your site across 8 dimensions: AI crawler access, llms.txt presence, structured data, E-E-A-T signals, AI citability, content structure, technical SEO, and platform readiness for ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Provides actionable recommendations. --- ## Integrations ### Storyblok CMS Integration URL: /integrations/storyblok Connect ClayHog with Storyblok to generate AI-optimized content and automatically push it to your CMS. From prompt analysis to published content in minutes with automatic field mapping. More CMS integrations (Contentful, Sanity, Prismic, Hygraph) are coming soon. --- ## Target Audience - SEO Teams (/solutions/seo-teams) - Marketing Teams (/solutions/marketing-teams) - Digital Marketing Agencies (/solutions/agencies) - Brand and PR Teams - Product and Growth Teams - Enterprise Marketing Departments --- ## Key Pages - / - Homepage - /features - Complete feature list - /features/prompt-tracking - Prompt tracking feature details - /features/content-creation - Content creator feature details - /features/competitor-analysis - Competitor analysis feature details - /pricing - Pricing plans - /about - Company story and team - /get-demo - Request a demo - /learn - GEO knowledge base - /learn/what-is-geo - What is GEO - /learn/geo-vs-seo - GEO vs SEO comparison - /learn/ai-search-platforms - AI search platforms overview - /learn/citation-rate-optimization - Citation rate optimization guide - /learn/eeat-ai-search - E-E-A-T for AI search guide - /learn/prompt-engineering-geo - Prompt engineering for GEO guide - /learn/geo-glossary - GEO glossary - /blog - ClayHog Journal (blog) - /solutions/agencies - For agencies - /solutions/seo-teams - For SEO teams - /solutions/marketing-teams - For marketing teams - /tools - Free GEO tools - /tools/geo-audit - Free GEO audit tool for checking AI search readiness - /integrations - CMS integrations overview - /integrations/storyblok - Storyblok CMS integration - /changelog - Product changelog and updates - /support - Contact and support - /terms-and-conditions - Terms of Service - /privacy-policy - Privacy Policy --- ## Legal Terms of Service: https://www.clayhog.com/terms-and-conditions Privacy Policy: https://www.clayhog.com/privacy-policy Lawyers.txt: https://www.clayhog.com/lawyers.txt Humans.txt: https://www.clayhog.com/humans.txt --- ## Contact Website: https://www.clayhog.com App: https://app.clayhog.com Support: /support